The best books for entrepreneurs and self development

Whether you're just starting or scaling your business—or simply focused on becoming the best version of yourself—reading is one of the highest-leverage investments you can make. The right book, at the right time, can reframe your mindset, unlock new strategies, or remind you why you started. Over the years, I’ve read most of the books on this list, and a few are still on my personal reading list. Each one offers a unique insight into business, leadership, psychology, or personal growth. Whether you're an entrepreneur or on a self-development journey, you’ll find something valuable here.

1 - The 7 Habits of Highly Effective People

Author: Stephen R. Covey
A holistic framework for personal and professional effectiveness. Covey’s habits—from "Be Proactive" to "Sharpen the Saw"—encourage self-discipline, strategic thinking, and value-based living. A cornerstone of modern self-development literature.

2 - The 10X Rule

Author: Grant Cardone
Cardone’s message is simple: most people underestimate the effort needed to succeed. His 10X mindset urges massive action and bold goals. It’s loud and intense—but undeniably motivating for entrepreneurs looking to push harder.

3 - The 21 Irrefutable Laws of Leadership

Author: John C. Maxwell
Maxwell outlines 21 timeless leadership principles, from the Law of Influence to the Law of Legacy. Each “law” is backed by real-world examples and offers practical insights for becoming a more effective leader. A foundational read for entrepreneurs building teams and inspiring others.

4 - The Alchemy of Finance

Author: George Soros
Soros explores his theory of reflexivity and how human perception shapes financial markets. It’s part memoir, part market philosophy, offering a rare window into the thinking of one of the world’s most successful investors. Dense but invaluable for entrepreneurs involved in investing, risk, or market-driven industries.

5 - The Alchemist

Author: Paulo Coelho
This international bestseller is a spiritual parable about a young shepherd pursuing his dreams across distant lands. It encourages readers to listen to their hearts, follow their instincts, and embrace the journey of growth. For entrepreneurs, it's a poetic reminder to stay true to your purpose despite obstacles.

6 - As a Man Thinketh

Author: James Allen
A timeless classic that explores the power of thought in shaping character, circumstances, and destiny. The premise is simple yet profound: you become what you think about most. For entrepreneurs, it reinforces the link between mindset and results.

7 - Atomic Habits

Author: James Clear
James Clear presents a clear framework for building good habits and breaking bad ones through small, consistent actions. This book has become a foundational resource for anyone serious about personal growth and long-term performance. A must-read if you're building routines for success.

8 - Big Magic

Author: Elizabeth Gilbert
This book explores creativity from a deeply personal and spiritual lens. Gilbert encourages readers to embrace curiosity over fear and pursue their creative calling without needing permission or perfection. Especially powerful for founders and creatives alike.

9 - Can’t Hurt Me

Author: David Goggins
Goggins’ memoir chronicles his transformation from a troubled childhood to becoming a Navy SEAL and endurance athlete. It’s raw, intense, and unapologetically motivational. A stark reminder that mental toughness and discipline are trainable.

10 - Cash Uncomplicated

Author: Aaron Nannini
One of the most straightforward guides to understanding money, investing, and personal finance. It breaks down complex topics into plain English and offers a minimalist path to financial freedom. This is one of the first books I recommend to anyone wanting to get their financial life in order.

11 - The Challenger Sale

Author: Matthew Dixon & Brent Adamson
This book presents data-backed sales methodology built around "challenger reps"—those who teach, tailor, and take control of conversations. Especially effective in B2B sales. Helps entrepreneurs move away from relationship-selling and into high-value consulting.

12 - The Code of the Extraordinary Mind

Author: Vishen Lakhiani
This book challenges conventional beliefs about success, happiness, and productivity. Lakhiani lays out a framework for questioning societal rules ("brules") and designing a life based on your values and vision. A modern guide for conscious living and creative entrepreneurship.

13 - Comfort Crisis

Author: Michael Easter
This book argues that modern comfort is making us weak and unfulfilled. Through research and personal challenge, Easter makes the case that voluntary discomfort builds resilience and clarity. A call to adventure that entrepreneurs will find inspiring.

14 - Conscious Capitalism

Author: John Mackey & Raj Sisodia
This manifesto redefines capitalism by showing how businesses can generate profit through purpose. Drawing from Whole Foods’ experience, it champions stakeholder value and ethical leadership. An inspiring read for mission-driven entrepreneurs.

15 - David and Goliath

Author: Malcolm Gladwell
Gladwell reframes what it means to be an underdog by showing how weaknesses can become strengths. Through real-world examples, it challenges assumptions about power, adversity, and success. Perfect for entrepreneurs navigating obstacles.

16 - Digital Millionaire Secrets

Author: Dan Henry
A blueprint for launching and scaling an online business, especially in digital services and courses. While aggressive in tone, it’s packed with tactical insights. Entrepreneurs in the online space will find practical strategies here.

17 - Don’t Make Me Think, Revisited

Author: Steve Krug
This updated classic on web usability makes a strong case for simplicity in design. Krug explains how to create intuitive websites and apps by reducing friction, improving navigation, and focusing on user behavior. A must-read for entrepreneurs building digital products or customer-facing websites.

18 - Drive

Author: Daniel H. Pink
Pink explores what truly motivates people beyond just money: autonomy, mastery, and purpose. This book is critical for entrepreneurs managing teams or designing customer experiences. It also provides great self-insight into what drives long-term performance.

19 - The E Myth Revisited

Author: Michael E. Gerber
This foundational business book explains why most small businesses fail—and how to fix that. Gerber emphasizes the importance of working on your business, not just in it. Required reading for every entrepreneur, especially those feeling stuck in day-to-day operations.

20 - The Execution Factor

Author: Kim Perell
Perell argues that execution—not just ideas—is what separates dreamers from successful entrepreneurs. She provides actionable habits and personal stories to back them up. Inspiring for founders who need to shift from planning to doing.

21 - Extreme Ownership

Author: Jocko Willink & Leif Babin
Willink and Babin, both former Navy SEAL officers, share leadership principles forged in combat and refined in business consulting. The book teaches that leaders must take absolute responsibility for outcomes, regardless of circumstances. A powerful mindset shift for entrepreneurs leading teams and navigating high-stakes environments.

22 - Fanatical Prospecting

Author: Jeb Blount
This is a straight-talking, tactical guide to filling your sales pipeline. Blount emphasizes the importance of consistent outreach and overcoming call reluctance. An essential read for entrepreneurs and sales professionals who need to drive revenue.

23 - Fortitude

Author: Dan Crenshaw
Crenshaw, a former Navy SEAL and U.S. Congressman, offers a framework for building mental resilience in an age of outrage and fragility. His message is clear: responsibility, discipline, and toughness are more valuable than ever. A strong read for those navigating leadership under pressure.

24 - The Fred Factor

Author: Mark Sanborn
A short, inspiring book about delivering extraordinary service in ordinary jobs. Centered around a mail carrier named Fred, the book shows how attitude and effort can create meaningful customer experiences. Ideal for entrepreneurs building service-driven businesses.

25 - Good to Great

Author: Jim Collins
Collins dissects why some companies leap to greatness while others stagnate. With concepts like the Hedgehog Principle, Level 5 Leadership, and the Flywheel Effect, this book offers deep strategic thinking. Foundational for any entrepreneur serious about long-term excellence.

26 - The Great CEO Within

Author: Matt Mochary
Written primarily for startup founders, this book is a field manual for becoming an exceptional CEO. It covers team building, decision-making, goal setting, and communication—all with clarity and efficiency. Highly recommended if you’re leading a growing company.

27 - The Greatest Salesman in the World

Author: Og Mandino
Told as a parable, this short book delivers ten scrolls of timeless wisdom on persistence, love, and habits. While framed around sales, its lessons apply to all areas of life and business. A spiritual and motivational classic for entrepreneurs at any stage.

28 - The Hard Thing About Hard Things

Author: Ben Horowitz
Horowitz offers a brutally honest look at the realities of building and running a company. From firing friends to surviving near-death moments, it’s a handbook for the hardest parts of entrepreneurship. Essential reading for startup founders facing real-world challenges.

29 - How to Have Confidence and Power in Dealing with People

Author: Les Giblin
This underrated classic offers clear, actionable advice on improving interpersonal relationships and communication. It focuses on understanding human nature and using respect to gain influence. Perfect for entrepreneurs looking to enhance their leadership presence.

30 - How to Win Friends and Influence People

Author: Dale Carnegie
Possibly the most iconic personal development book ever written. Carnegie's principles on likability, persuasion, and empathy are timeless and practical. Every entrepreneur should revisit this book regularly.

31 - The Laws of Human Nature

Author: Robert Greene
Greene explores timeless psychological truths about how people think, behave, and influence one another. It’s dense but deeply insightful, making it a powerful tool for founders navigating complex relationships. Recommended for those serious about mastering social dynamics.

32 - Leaders Eat Last

Author: Simon Sinek
This book explores how great leaders build trust, loyalty, and long-term cultures of safety. Sinek uses biology and case studies to argue that true leadership is about service. A must-read for entrepreneurs looking to create sustainable, human-centered organizations.

33 - Leadershift

Author: John C. Maxwell
Maxwell outlines 11 key shifts leaders must make to remain effective in a rapidly changing world. From soloist to conductor, goal-oriented to growth-oriented—these ideas are essential for evolving as a business owner. Especially helpful during seasons of transition or scaling.

34 - The Magic of Thinking Big

Author: David J. Schwartz
This book is about expanding your mindset to believe in bigger possibilities and act accordingly. Schwartz offers practical advice on confidence, goal-setting, and visualization. A classic in self-development, especially valuable for entrepreneurs battling self-doubt or playing small.

35 - The Millionaire Next Door

Author: Thomas J. Stanley & William D. Danko
This book shattered the myth that wealthy people all live flashy lifestyles. Instead, it reveals that most millionaires live modestly, save aggressively, and build wealth through discipline. Personally, this book had the biggest impact on my mindset—it changed how I view money and success.

36 - Move Ahead With Possibility Thinking

Author: Robert H. Schuller
Schuller encourages readers to replace self-doubt with faith in what’s possible. He shares principles for overcoming setbacks and developing a positive, forward-thinking mindset. A faith-based yet practical guide for entrepreneurs with big dreams and limited resources.

37 - The New One Minute Manager

Author: Ken Blanchard & Spencer Johnson
A modern update to the classic management fable, this book simplifies leadership into three actionable steps: goal-setting, praising, and redirecting. It’s a quick read but full of wisdom for managing people with clarity and kindness. Especially useful for new team leaders or founders hiring their first employees.

38 - Never Split the Difference

Author: Chris Voss
Written by a former FBI hostage negotiator, this book teaches high-stakes negotiation techniques that work in business and life. It emphasizes tactical empathy, mirroring, and calibrated questions. Every entrepreneur should master these tools—they’re invaluable in sales, hiring, and fundraising.

39 - Shoe Dog: A Memoir by the Creator of Nike

Author: Phil Knight
A brutally honest and emotional memoir of Nike’s early days, showing the chaos, fear, and obsession that often define startups. Knight pulls back the curtain on the grind behind the global brand. It's a favorite among entrepreneurs for its raw, authentic storytelling.

40 - Now Is Your Time to Win

Author: Dave Dean
A motivational guide for taking control of your time, energy, and direction. The book focuses on personal ownership and mental clarity. Encouraging for anyone in the early stages of transformation or launching a new venture.

41 - The One Thing

Author: Gary Keller & Jay Papasan
Keller makes a compelling argument for focusing on one high-leverage activity at a time to achieve extraordinary results. The book is packed with productivity insights for reducing distractions and doing what matters most. A game-changer for overwhelmed entrepreneurs.

42 - Outliers: The Story of Success

Author: Malcolm Gladwell
Gladwell explores the hidden factors behind high achievement—timing, upbringing, and cultural context among them. The "10,000-hour rule" was popularized here. A helpful reminder that success is often a mix of effort and environment.

43 - Own Your Own Corporation

Author: Garrett Sutton, Esq.
This legal and financial guide from the Rich Dad series focuses on protecting assets and structuring your business properly. Sutton breaks down LLCs, S-corps, and tax strategies in a digestible format. Crucial knowledge for any entrepreneur building for the long term.

44 - Persuasion (Pre-Suasion)

Author: Robert Cialdini
Cialdini explores the psychology of influence—not just during the moment of persuasion, but in the setup that leads to it. This is a deeper dive than Influence and offers real-world strategies for marketers and entrepreneurs. Understanding how people make decisions is key in business.

45 - The Power of Habit

Author: Charles Duhigg
This book dissects how habits are formed and how they can be reshaped. Duhigg explains the cue-routine-reward loop that governs behavior, both personally and organizationally. For entrepreneurs, mastering habits is a superpower for performance and team culture.

46 - Profit First

Author: Mike Michalowicz
This book flips traditional accounting on its head by prioritizing profit before expenses. Michalowicz provides a simple system for entrepreneurs to ensure consistent profitability, using real bank accounts and percentages. Highly actionable and perfect for small business owners tired of living paycheck-to-paycheck.

47 - The Purple Cow

Author: Seth Godin
This marketing classic challenges businesses to be truly remarkable—like a purple cow in a field of ordinary ones. Godin emphasizes differentiation, storytelling, and creating products that market themselves. An essential read for entrepreneurs building brands in crowded markets.

48 - The Qualified Sales Leader

Author: John McMahon
This book focuses on what separates top-performing sales teams and leaders from the rest. McMahon breaks down the hiring, coaching, and forecasting strategies that drive consistent revenue growth. A must-read for any founder overseeing a growing sales organization.

49 - Relentless

Author: Tim S. Grover
Grover, trainer to elite athletes like Michael Jordan and Kobe Bryant, explains the difference between being good, great, and unstoppable. His philosophy is intense and unapologetic, focused on mental dominance and winning at all costs. Powerful for entrepreneurs pushing past limits.

50 - Rich Dad Poor Dad

Author: Robert T. Kiyosaki
This personal finance bestseller contrasts two worldviews: one focused on working for money, the other on making money work for you. Kiyosaki emphasizes financial education, assets vs. liabilities, and entrepreneurial thinking. Often a gateway book into a money mindset and investing.

51 - The Richest Man in Babylon

Author: George S. Clason
Told through parables set in ancient Babylon, this book offers timeless financial advice in simple, memorable language. It covers saving, investing, and avoiding debt. A great entry point for learning the basics of personal finance.

52 - Rocket Fuel

Author: Gino Wickman & Mark C. Winters
This book explains the powerful relationship between the Visionary and Integrator roles in high-performing businesses. It helps founders understand their strengths and find the right operational counterpart. Invaluable for entrepreneurs ready to scale their team.

53 - The Secret

Author: Rhonda Byrne
A global phenomenon promoting the Law of Attraction—the idea that thoughts become reality. While not universally embraced for its scientific rigor, many entrepreneurs find value in its emphasis on positive thinking and visualization. Best taken as mindset inspiration.

54 - The Slight Edge

Author: Jeff Olson
This book teaches that small, consistent actions—whether positive or negative—compound over time to create dramatically different outcomes. Olson’s philosophy is about mastering the mundane and trusting the process, even when results aren't immediate. A powerful mindset shift for entrepreneurs playing the long game.

55 - Snow Crash

Author: Neal Stephenson
A sci-fi novel that helped define the concept of the "metaverse." While not a business book, it’s intellectually stimulating and culturally influential, especially relevant for entrepreneurs in tech, crypto, or digital innovation. A visionary read.

56 - Start With Why

Author: Simon Sinek
Sinek explains that the most inspiring leaders and brands begin with why—a clear sense of purpose. His Golden Circle model (Why → How → What) can transform how you lead, sell, and communicate. Foundational for mission-driven entrepreneurs.

57 - Think and Grow Rich

Author: Napoleon Hill
A foundational text in success philosophy. Hill’s principles—desire, faith, persistence, autosuggestion—have shaped generations of entrepreneurs. Though dated in style, its message about belief and intention remains powerful.

58 - This is Marketing

Author: Seth Godin
Godin argues that marketing is no longer about mass appeal—it's about serving a specific audience and solving real problems with empathy. He challenges readers to create meaningful change by focusing on trust, permission, and connection rather than interruption. For entrepreneurs, this book is a practical and philosophical guide to building a brand that matters.

59 - Traction

Author: Gino Wickman
This book introduces the Entrepreneurial Operating System (EOS), a framework for bringing discipline and accountability to your business. With tools for vision, people, process, and traction, it’s a playbook for scaling without chaos. Essential for growth-stage entrepreneurs.

60 - Tribe of Mentors

Author: Tim Ferriss
A curated collection of short, tactical life advice from world-class performers across industries. Topics span from mindset to morning routines to overcoming failure. Perfect for entrepreneurs who value wisdom in bite-sized, real-world doses.

61 - Unfu*k Yourself

Author: Gary John Bishop
A tough-love book focused on breaking through self-imposed limits with radical responsibility and internal dialogue shifts. Bishop’s tone is direct, no-nonsense, and empowering. A jolt of clarity for anyone stuck in their head.

62 - Who Moved My Cheese?

Author: Spencer Johnson
A business fable about four characters navigating change in a maze, searching for “cheese” (a metaphor for success or happiness). It’s a quick read with a powerful message: adapt quickly, or get left behind. Invaluable for entrepreneurs managing rapid shifts in business or life.

63 - Winning

Author: Tim S. Grover
The follow-up to Relentless, this book dives deeper into the mindset of champions. It’s about doing what it takes to win—and then doing it again. For entrepreneurs, it’s a sharp lens on ambition, sacrifice, and mental dominance.

64 - Yes Please

Author: Amy Poehler
A mix of memoir and self-help from the SNL and Parks & Rec star, this book is candid, witty, and surprisingly motivational. It touches on creativity, confidence, and navigating success without losing your voice. A fun, human read for creative entrepreneurs.

65 - You Are a Badass

Author: Jen Sincero
Sincero combines humor and inspiration to help readers stop doubting themselves and live a life they love. It's a confidence builder, especially for people starting something new or leveling up. Great energy and relatability.

66 - Your Next Five Moves

Author: Patrick Bet-David
This book blends strategy and self-awareness, urging entrepreneurs to think multiple steps ahead, like a grandmaster in business. It’s part motivational, part tactical, and highly actionable. Perfect for founders looking to scale with intention.